Harness the power of big data to inform all of your health system's initiatives. Our analysts and strategists can help you answer questions like how to maximize service-line opportunities, which areas of your market offer the most potential, and which access points consumers are using to obtain your services.
Make your campaigns work smarter and yield a greater return with performance analysis from Healthgrades experts. We’ll help you define success metrics and put tracking mechanisms in place. The highly granular analysis will dig into small but essential details — like which specific keyword drove the most conversions and delivered the highest ROI for one of your locations. As long as the data is captured, we can provide insights for it. Not only does this show you where to make adjustments along the way, it also helps you demonstrate the value of every trackable campaign you launch. The marketing department goes from being viewed as a cost center to a profit center within your organization.
And the data you uncover can be used for far more than just marketing: You’ll be able to approach business decisions — like where to open a new location, or which services to offer — with total confidence.
See service line opportunity based on patient volumes, projected growth, and contribution margin to determine where to spend your dollars for the best return
Access performance reporting for all trackable channels, both traditional and digital, with insights and recommendations on optimization and new opportunities
Generate segmentation and personas based on propensity and financial value for a specific service line or entry point
In today’s world, it’s all about finding truth in data. See how Healthgrades can help your health system acquire valuable information and use it to make meaningful connections with consumers.