Too often, digital and print marketing have existed in separate silos, creating a disconnect for consumers. Healthgrades solves that problem for you by breaking down silos by providing integrated disciplines across the entire process.
Our digital services address health systems’ needs in areas including SEO, social media, website design and optimization, online advertising, and traffic conversion — and all of our recommendations are driven by data, so that you can confidently make decisions. We leverage our knowledge of in-market search from healthgrades.com and our expertise in digital design, web optimization, targeted display advertising, and traffic conversion to help our clients build brand relationships in every channel where customers are looking for healthcare providers. We help translate digital marketing and outreach initiatives into effective engagement solutions that not only generate traffic, but also and more importantly build personalized experiences based on the needs of the individual that lead to conversion.
But we aren’t just like any other digital agency. Our digital services are also data-driven for efficiency, pulling from deep insights across multiple sources including digital metrics, CRM analysis, healthgrades.com, and industry-leading predictive models. We can also track more accurately and provide actual financial data via CRM so you can understand the full consumer/patient journey and help to realize lifetime value. Finally, we use a platform-based approach offering best-in-class benchmarking based on years of experience supported by a team that knows healthcare.
The same methodologies apply to our print services. Our full-service print center and mail house produces 25 million pieces annually, and we were pioneers in leveraging digital-variable printing technology to deliver highly personalized, one-to-one messages to consumers. Because of our focus on healthcare, our operation is 100% HIPAA-compliant and includes specific protocols not typical among most print providers. From strategy to programming to sophisticated quality-assurance standards, we are uniquely qualified to manage highly dynamic, variable printing that is driven by recent, relevant data drawn directly from the client’s database.
Dedicated, experienced team of analysts refining and optimizing campaigns daily
Complete funnel view from impressions, clicks, experiences, soft and hard conversions, call tracking, form tracking, event tracking, HRA integrations, marketing automation follow-ups, and triggers
In-house development team able to assist in installation and maintenance of web tracking technologies and tools
Hundreds of omnichannel health campaigns managed with collective learnings, optimizations, and targeting improvements
Expert advice on conversion and tracking strategies and technology across multiple CMS platforms using best-in-class benchmarks
Programming and coordination of dynamic components from strategy to execution
Proofreading and quality assurance of concepts, layouts, production proofs, and printer proofs
Production proofing, printing, trimming, folding, and gluing
Management of multiple communications across various channels and time spans
HIPAA compliance and regulation management of all PHI data
>Postal sorting to meet bulk-mail USPS regulations, and delivery to post office
In today’s world, it’s all about finding truth in data. Healthgrades can help your health system acquire valuable information and use it to make meaningful connections with consumers. Find out how.