Unlock your data to know which services the consumers in your market need, and how to reach them at moments of influence. Understand how consumers are interacting with your brand and your facilities, which marketing messages and channels resonate with your audiences, and which strategies will yield the greatest return on investment for your organization.
The Consumer Intelligence Platform is a highly evolved healthcare CRM, providing powerful insights for marketing, strategy, and business development leaders. World-class technology — backed by industry-proven data science capabilities and 20+ years of leadership in the field — means you can centralize the data and insights your organization needs. As a result, it’s not just your marketing efforts that benefit, but your entire enterprise: Research becomes easier, successful strategies reveal themselves, and growth is achieved. With up-to-the-second business insights, you can put your consumers’ needs at the center of your mission and move forward with confidence.
The platform is built to handle data in real time, from any source, including electronic health records — data on consumer behavior, market demand by zip code, psychographics, and so much more. Once you have this holistic view of the consumers in your market and your own organization, you’ll see critical opportunities and challenges, low-hanging fruit, and the audiences who are the best fit for your services. And of course, built into the Consumer Intelligence Platform are the tools necessary to activate insights across all channels, and reach those consumers with meaningful messages that get and keep their attention.
Data-rich application that uses state-of-the-art technologies for big data, analytics, and marketing automation, and provides a fresh new user experience
Simple and sophisticated data science capabilities including healthcare-specific predictive models, behavior analytics, and QuickStart segmentation and attribute modeling
Real-time dashboards for tracking of key performance indicators, and comprehensive BI capabilities to enable market opportunity and consumer trend analysis
Cloud-based SaaS solution that is secure, scalable, and highly accessible
Native digital marketing platform with industry-leading marketing automation tools — so you can reach the right audience at exactly the right time and track engagement across channels
In today’s world, it’s all about finding truth in data. Healthgrades can help your health system acquire valuable information and use it to make meaningful connections with consumers. Find out how.