Webinar Archive

Online Appointment Scheduling Engages Digital Health Consumers

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With over 80 percent of consumers interested in booking appointments online, it’s time to invest in a solution that makes convenience possible. Learn how by viewing this Online Appointment Scheduling and Online Physician Presence event. We’ll discuss how your patients expect the same online experience with your hospital and your physicians that they experience everywhere else. (35 min.)

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November 18, 2015
Using a Multichannel Approach In Marketing Health Risk Assessments

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In 2014, West Florida Healthcare deployed a Cardiac Risk Assessment (CRA) developed by Healthgrades. The CRA, which helped to grow new patients in our cardiology practice by 5 percent, was promoted through social media, direct mail, email, online, print and radio. See how the CRA works, our calls to action, collateral that was designed around the CRA and how we acquired physician buy-in for this innovative approach to attracting new patients.

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November 4, 2015
Online Appointment Scheduling Engages Digital Health Consumers - Extended

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With over 80 percent of consumers interested in booking appointments online, it’s time to invest in a solution that makes convenience possible. Learn how by viewing this Online Appointment Scheduling and Online Physician Presence event. We’ll discuss how your patients expect the same online experience with your hospital and your physicians that they experience everywhere else. (60 min. extended version)

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October 22, 2015
The PDC Plunge: Getting C-Suite Support, Reporting ROI, and NextGen Innovations

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After launching your Patient Direct Connect program, you’ll want to maximize your return on investment. In this session, learn how to convert callers to patients and increase the stickiness of the patients who utilize services. Use CRM to determine which prospects have not seen a doctor after their initial call. Send those callers an email or direct-mail piece to remind them of their need and assure them that your hospital is the place to go. Engage patients who have chosen a physician through PDC by welcoming them and providing them with useful information and relevant services.

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October 14, 2015
How to Deploy and Optimize Patient Direct Connect

volume to value

As a marketer, what better tool can you deploy than one with unquestionable downstream revenue and ROI? Find out how to maximize and articulate your investment in the Patient Direct Connect platform. Learn how and when to engage your physicians, office staff and boardroom in the process to get the most out of PDC. Discuss the importance of call centers, both internal and external, to maximizing your investment and driving revenue, as well as the most effective outreach strategies for partner physicians.

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October 8, 2015
A Volume to Value Service Line Model

volume to value

As healthcare transitions from volume to value, learn about a model applicable to all service lines that concentrates on transforming from services and procedures to formalized programs to centers of excellence. This session will focus on the four pillars of service line management: Quality/Outcomes, Service/Satisfaction, Volume/Market Share Growth and Cost Containment. Discover quality and outcomes as the keys to program differentiation and value, and learn about positioning as a regional destination center for managed care and industry.

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