- June 24, 2015
- Increasing Pediatric Well-Visit Compliance: A Multichannel Initiative
Henry Ford Health System’s campaign to build strong pediatric primary care physician relationships and screening and immunization compliance among existing pediatric patients features monthly triggered birthday card mailings. Join us to learn about specific messaging strategies to compliant and noncompliant patients, including an ICRM landing page, monthly drawing, PURL, printable activities and more.
- June 11, 2015
- Being Healthy Driven How a Healthcare System Leveraged Healthy Living, Celebrity Power to Break Through
Following a recent merger, Edward-Elmhurst Healthcare needed to develop the “face” of the new Edward-Elmhurst brand and craft the right strategy to drive patients to their three hospitals and 50 locations in the western suburbs of Chicago. Hear how Edward-Elmhurst convinced key stakeholders to take a leap to drive their brand forward with compelling brand positioning and a bold interactive strategy. They fully committed to an exceptionally consumer-centric strategy with an integrated marketing program — using Healthgrades Patient Direct Connect and targeted direct marketing — including a social-media-based game featuring a famous NASCAR driver at https://www.healthydriven.com/.
- March 17, 2015
- EMR Adoption: Clinical Benefits Measured
Given the billions of dollars invested in electronic medical record (EMR) technologies, there’s little wonder a steady chorus of voices has risen seeking evidence to show the value of their investment. HIMSS Analytics and Healthgrades have collaborated, leveraging two of the industry’s largest sources of data related to the topic, to scientifically measure the clinical benefits of EMR adoption. The findings are significant.
- February 12, 2015
- CRM: Cutting Edge Integration with the Web
Successful hospitals view CRM as a foundational solution that is integral to population health initiatives, and are approaching it strategically and managing it internally. Learn how to integrate best practices to illustrate the value of CRM, reduce internal silos, improve alignment with organizational strategies, gain CFO and CEO respect and increase marketing credibility by viewing this video cast, first presented at the Healthcare Internet Conference. Hear how health systems are integrating CRM with Web properties to build personalization for Web audience while elevating the dialogue from marketing campaigns to ROI and growth. Learn how to use CRM strategically as part of your evidence-based approach to marketing and begin an entirely new conversation with your C-suite.
- October 7, 2014
- Healthgrades 2015 Quality Report Plus New Capabilities for Finding the Right Doctor
Until now, consumers and referring physicians haven’t had easy-to-understand information that would enable them to find the right doctor and hospital for their individual needs. Healthgrades conducted proprietary research to better understand what information physician and consumers value in making an informed choice. The result: ground-breaking new capabilities that will complement this Fall’s Healthgrades 2015 Report to the Nation announcement.
- September 25, 2014
- Evidence-Based Decision Making: Building a Marketing Partnership with Physicians
To gain physician buy-in on current marketing communications strategies, the marketing department of Kresge Eye Institute implemented a CRM campaign, using the full power of their Healthgrades consumer marketing dashboard and leveraging this intelligence with physicians. Using an evidence-based approach, learn how aggregated data was analyzed and presented to a 30-member academic physician group to build support for the renewal of the campaign to expand its impact to full potential.