Webinar Archive

July 15, 2015
R.A.C.E. to Multichannel Success

Using a screening program designed to increase vascular procedures, Baptist Cardiovascular Surgery Clinic needed to support the screening program while affecting the payer mix by targeting commercially insured patients. Learn how the multichannel campaign combining direct mail with email and digital advertising delivered positive overall ROI.

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July 9, 2015
The Power of Data, The Impact of Quality

Although demand for joint replacements will grow exponentially by 2030, and these surgeries are key sources of revenue, few joint replacement programs are quality centers of excellence. In 2009, Berkshire Medical Center sought this distinction. Learn how Healthgrades data helped transform this orthopaedic service line to the level of a leading regional performer in hip and knee replacement.

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June 24, 2015
Increasing Pediatric Well-Visit Compliance: A Multichannel Initiative


Henry Ford Health System’s campaign to build strong pediatric primary care physician relationships and screening and immunization compliance among existing pediatric patients features monthly triggered birthday card mailings. Join us to learn about specific messaging strategies to compliant and noncompliant patients, including an ICRM landing page, monthly drawing, PURL, printable activities and more.

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June 11, 2015
Being Healthy Driven How a Healthcare System Leveraged Healthy Living, Celebrity Power to Break Through


Following a recent merger, Edward-Elmhurst Healthcare needed to develop the “face” of the new Edward-Elmhurst brand and craft the right strategy to drive patients to their three hospitals and 50 locations in the western suburbs of Chicago. Hear how Edward-Elmhurst convinced key stakeholders to take a leap to drive their brand forward with compelling brand positioning and a bold interactive strategy. They fully committed to an exceptionally consumer-centric strategy with an integrated marketing program — using Healthgrades Patient Direct Connect and targeted direct marketing — including a social-media-based game featuring a famous NASCAR driver at  https://www.healthydriven.com/.

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March 17, 2015
EMR Adoption: Clinical Benefits Measured


Given the billions of dollars invested in electronic medical record (EMR) technologies, there’s little wonder a steady chorus of voices has risen seeking evidence to show the value of their investment. HIMSS Analytics and Healthgrades have collaborated, leveraging two of the industry’s largest sources of data related to the topic, to scientifically measure the clinical benefits of EMR adoption. The findings are significant.

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February 12, 2015
CRM: Cutting Edge Integration with the Web


Successful hospitals view CRM as a foundational solution that is integral to population health initiatives, and are approaching it strategically and managing it internally. Learn how to integrate best practices to illustrate the value of CRM, reduce internal silos, improve alignment with organizational strategies, gain CFO and CEO respect and increase marketing credibility by viewing this video cast, first presented at the Healthcare Internet Conference. Hear how health systems are integrating CRM with Web properties to build personalization for Web audience while elevating the dialogue from marketing campaigns to ROI and growth. Learn how to use CRM strategically as part of your evidence-based approach to marketing and begin an entirely new conversation with your C-suite.

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