Webinars

Maximize your hospital's initiatives with fresh ideas, lasting connections and smarter strategies.

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Stay ahead of what’s happening in healthcare by attending our free webinars that address topics relevant to healthcare marketers, C-suite executives, IT, quality managers, and clinic/operations managers.

Register for our webinars below or browse our full archive.

 

Bridging the Expectation Gap: A Q&A With Ellen Banach

Are you offering what consumers demand? Register and find out.

Bridging the Expectation Gap image

Wednesday, April 5, 2017
2–2:30 pm ET
Host: Ellen Banach
Presented by Healthgrades

Thanks to industries like online hospitality and dining, consumers today have high expectations for all of the service providers they encounter — including healthcare providers. What options and conveniences can you offer to drive consumers to choose you?

Join us for a live webinar, where healthcare industry expert Ellen Banach will discuss how healthcare providers can effectively meet rising consumer expectations.

Find out:

  • How smart practices are differentiating themselves now with online scheduling
  • Why your online presence makes a powerful first impression on prospective patients
  • What it means to “meet consumers where they are” — and why it’s so essential to do so
  • How technology can help you coordinate care to help keep patients in-network

Healthcare providers that don’t offer access and convenience to consumers will fall behind those that do.

 

About the Presenter
Ellen Banach is an experienced healthcare executive with expertise in developing and executing strategies to drive patient acquisition, build service lines, and increase revenue in competitive environments. Watch her December 2016 webinar with Healthgrades, “Healthcare Disrupted,” here. And sign up for the April webinar now to benefit from her expert guidance!

 

Register now.

How Much Does Online Scheduling Matter? A Lot.

Find out why it matters to consumers — and why you should care

The research is clear: Health systems that want to succeed will adopt online scheduling.

In a webinar on March 8, Stax Inc. and Healthgrades shared findings from a study examining the huge demand for — and impact of — online appointment scheduling in healthcare.

To learn why online scheduling is so important, watch the webinar for an in-depth discussion of findings like these:

  • About 80% of consumers prefer physicians who offer online scheduling over physicians who do not
  • When presented with a choice between otherwise similar physicians, the vast majority of consumers will choose the provider who offers online scheduling
  • By a 4-to-1 margin, consumers prefer to see a physician who has less availability but offers online scheduling

Customers prefer to book their own appointments online — and once they’re accustomed to online scheduling, they don’t go back. If your health system seeks to become more responsive to consumers and to differentiate itself from the competition, you’ll want to view this webinar to see how a simple scheduling solution can make a big strategic difference.

Watch now.

Make Informed Choices, Convert More Patients

See how better data leads to smarter, more effective strategies

Presenter:

Brianne Clark, Marketing Analyst, Augusta University Health

The more you know about consumer behavior, the more effective your campaigns will be.

Using tools that provided better data about where to devote resources, Augusta University Health turned thousands of searching consumers into 345 brand-new patients — and $757,000 in additional earnings for the neurology service line.

In this 30-minute on-demand webinar, the Augusta marketing team discusses their approach and the solution they used to:

  • Drive more online search traffic to their neurology service line
  • Turn 343,000 searches into 345 new patients
  • Add an extra $757,000 in contribution margin

Taken from one of the popular poster sessions at HealthShare Symposium 2016, this webinar will show you why it’s worth investing in solutions that tell you where your marketing dollars will be most effective. When you have better information, you can plan smarter strategies that will quickly deliver a more reliable return on investment.

Watch Now

Download the Case Study

Healthcare Disrupted A Q&A With Ellen Banach

Due to technology and regulation, the healthcare market has changed drastically — and will continue to change. How does your health system plan for the future?

30 minutes
Presenter: Ellen Banach is an experienced healthcare executive with expertise in developing and executing strategies to drive revenue growth, build service lines, and improve operations in competitive environments.

In a live online Q&A, veteran industry executive Ellen Banach provides strong, actionable answers you can use.

Drawing on her recent Innovative Perspectives paper for Healthgrades, Ellen addresses topics such as:

  • How to shift your thinking to meet consumers’ changing expectations
  • What opportunities are offered by new digital technology
  • How to deploy your limited resources for maximum impact

Watch Now

Download the Innovative Perspectives Paper

(Log in / registration required.)

Start the Conversation

Ongoing Optimization Converts More Patients

Learn how to get full value from a patient-acquisition solution. Click below to hear from our presenter.

 

 

30 minutes
Presenter: Sharon O'Regan, Marketing Project Leader, Ochsner Health System

Launching a patient-acquisition solution isn't enough. To maximize its value, you need to continually optimize its performance.

By last spring, Ochsner Health System had acquired thousands of new patients and generated millions in associated revenue through a partnership with healthgrades.com. Experimenting with new strategies has improved on that success.

By enhancing its physician's profiles on healthgrades.com, adding online appointment scheduling, soliciting more patient reviews, and improving outreach to interested consumers and new patients, Ochsner has now acquired new patients and generated new patient revenue.

Taken from one of the popular poster sessions at HealthShare Symposium 2016, this webinar will show you the full value of a patient-acquisition solution and serve as an important reminder that every marketing solution requires ongoing assessment and adjustment to get the largest returns.

Watch Now

Download the Case Study

(Log in / registration required.)

Start the Conversation

CRM Targets Cancer Risk, Drives Patient Growth

Click the video to watch a promo of this on-demand webinar.

 

 

30 minutes
Presenters: Teia Engel, Director of Marketing
                   Shaylene Mordan, Senior Marketing Specialist

Taken from one of the popular poster sessions at HealthShare Symposium 2016, this webinar and case study provide an invaluable educational opportunity for healthcare marketers who need to get results and prove their value.

Key takeaways from the Susquehanna Health success story:

  • Attracted more than 10,702 patient screenings
  • Booked 181 patients for future oncology appointments
  • Earned $2.1MM in contribution margin
  • Achieved an overall downstream ROI of 20:1

Watch the webinar

Download the case study

Start the conversation

(Login / registration required.)

BROWSE PAST WEBINARS

Bridging the Expectation Gap: A Q&A With Ellen Banach

Are you offering what consumers demand? Register and find out.

Bridging the Expectation Gap image

Wednesday, April 5, 2017
2–2:30 pm ET
Host: Ellen Banach
Presented by Healthgrades

Thanks to industries like online hospitality and dining, consumers today have high expectations for all of the service providers they encounter — including healthcare providers. What options and conveniences can you offer to drive consumers to choose you?

Join us for a live webinar, where healthcare industry expert Ellen Banach will discuss how healthcare providers can effectively meet rising consumer expectations.

Find out:

  • How smart practices are differentiating themselves now with online scheduling
  • Why your online presence makes a powerful first impression on prospective patients
  • What it means to “meet consumers where they are” — and why it’s so essential to do so
  • How technology can help you coordinate care to help keep patients in-network

Healthcare providers that don’t offer access and convenience to consumers will fall behind those that do.

 

About the Presenter
Ellen Banach is an experienced healthcare executive with expertise in developing and executing strategies to drive patient acquisition, build service lines, and increase revenue in competitive environments. Watch her December 2016 webinar with Healthgrades, “Healthcare Disrupted,” here. And sign up for the April webinar now to benefit from her expert guidance!

 

Register now.

How Much Does Online Scheduling Matter? A Lot.

Find out why it matters to consumers — and why you should care

The research is clear: Health systems that want to succeed will adopt online scheduling.

In a webinar on March 8, Stax Inc. and Healthgrades shared findings from a study examining the huge demand for — and impact of — online appointment scheduling in healthcare.

To learn why online scheduling is so important, watch the webinar for an in-depth discussion of findings like these:

  • About 80% of consumers prefer physicians who offer online scheduling over physicians who do not
  • When presented with a choice between otherwise similar physicians, the vast majority of consumers will choose the provider who offers online scheduling
  • By a 4-to-1 margin, consumers prefer to see a physician who has less availability but offers online scheduling

Customers prefer to book their own appointments online — and once they’re accustomed to online scheduling, they don’t go back. If your health system seeks to become more responsive to consumers and to differentiate itself from the competition, you’ll want to view this webinar to see how a simple scheduling solution can make a big strategic difference.

Watch now.

Make Informed Choices, Convert More Patients

See how better data leads to smarter, more effective strategies

Presenter:

Brianne Clark, Marketing Analyst, Augusta University Health

The more you know about consumer behavior, the more effective your campaigns will be.

Using tools that provided better data about where to devote resources, Augusta University Health turned thousands of searching consumers into 345 brand-new patients — and $757,000 in additional earnings for the neurology service line.

In this 30-minute on-demand webinar, the Augusta marketing team discusses their approach and the solution they used to:

  • Drive more online search traffic to their neurology service line
  • Turn 343,000 searches into 345 new patients
  • Add an extra $757,000 in contribution margin

Taken from one of the popular poster sessions at HealthShare Symposium 2016, this webinar will show you why it’s worth investing in solutions that tell you where your marketing dollars will be most effective. When you have better information, you can plan smarter strategies that will quickly deliver a more reliable return on investment.

Watch Now

Download the Case Study

Healthcare Disrupted A Q&A With Ellen Banach

Due to technology and regulation, the healthcare market has changed drastically — and will continue to change. How does your health system plan for the future?

30 minutes
Presenter: Ellen Banach is an experienced healthcare executive with expertise in developing and executing strategies to drive revenue growth, build service lines, and improve operations in competitive environments.

In a live online Q&A, veteran industry executive Ellen Banach provides strong, actionable answers you can use.

Drawing on her recent Innovative Perspectives paper for Healthgrades, Ellen addresses topics such as:

  • How to shift your thinking to meet consumers’ changing expectations
  • What opportunities are offered by new digital technology
  • How to deploy your limited resources for maximum impact

Watch Now

Download the Innovative Perspectives Paper

(Log in / registration required.)

Start the Conversation

Ongoing Optimization Converts More Patients

Learn how to get full value from a patient-acquisition solution. Click below to hear from our presenter.

 

 

30 minutes
Presenter: Sharon O'Regan, Marketing Project Leader, Ochsner Health System

Launching a patient-acquisition solution isn't enough. To maximize its value, you need to continually optimize its performance.

By last spring, Ochsner Health System had acquired thousands of new patients and generated millions in associated revenue through a partnership with healthgrades.com. Experimenting with new strategies has improved on that success.

By enhancing its physician's profiles on healthgrades.com, adding online appointment scheduling, soliciting more patient reviews, and improving outreach to interested consumers and new patients, Ochsner has now acquired new patients and generated new patient revenue.

Taken from one of the popular poster sessions at HealthShare Symposium 2016, this webinar will show you the full value of a patient-acquisition solution and serve as an important reminder that every marketing solution requires ongoing assessment and adjustment to get the largest returns.

Watch Now

Download the Case Study

(Log in / registration required.)

Start the Conversation

CRM Targets Cancer Risk, Drives Patient Growth

Click the video to watch a promo of this on-demand webinar.

 

 

30 minutes
Presenters: Teia Engel, Director of Marketing
                   Shaylene Mordan, Senior Marketing Specialist

Taken from one of the popular poster sessions at HealthShare Symposium 2016, this webinar and case study provide an invaluable educational opportunity for healthcare marketers who need to get results and prove their value.

Key takeaways from the Susquehanna Health success story:

  • Attracted more than 10,702 patient screenings
  • Booked 181 patients for future oncology appointments
  • Earned $2.1MM in contribution margin
  • Achieved an overall downstream ROI of 20:1

Watch the webinar

Download the case study

Start the conversation

(Login / registration required.)