Webinars

Maximize your hospital's initiatives with fresh ideas, lasting connections and smarter strategies.

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Stay ahead of what’s happening in healthcare by attending our free webinars that address topics relevant to healthcare marketers, C-suite executives, IT, quality managers, and clinic/operations managers.

Register for our webinars below or browse our full archive.

 

How Much Does Online Scheduling Matter? A Lot.

Find out why it matters to consumers — and why you should care

Live webinar: Wednesday March 8, 2017 - 2-2:30 PM Eastern

The research is clear: Health systems that want to succeed will adopt online scheduling.

In a webinar on March 8, Stax Inc. and Healthgrades will share findings from a study examining the huge demand for — and impact of — online appointment scheduling in healthcare.

To learn why online scheduling is so important, sign up for the webinar for an in-depth discussion of findings like these:

  • About 80% of consumers prefer physicians who offer online scheduling over physicians who do not
  • When presented with a choice between otherwise similar physicians, the vast majority of consumers will choose the provider who offers online scheduling
  • By a 4-to-1 margin, consumers prefer to see a physician who has less availability but offers online scheduling

Customers prefer to book their own appointments online — and once they’re accustomed to online scheduling, they don’t go back. If your health system seeks to become more responsive to consumers and to differentiate itself from the competition, you’ll want to attend this webinar to see how a simple scheduling solution can make a big strategic difference.

Register for the webinar now.

Make Informed Choices, Convert More Patients

See how better data leads to smarter, more effective strategies

Presenter:

Brianne Clark, Marketing Analyst, Augusta University Health

The more you know about consumer behavior, the more effective your campaigns will be.

Using tools that provided better data about where to devote resources, Augusta University Health turned thousands of searching consumers into 345 brand-new patients — and $757,000 in additional earnings for the neurology service line.

In this 30-minute on-demand webinar, the Augusta marketing team discusses their approach and the solution they used to:

  • Drive more online search traffic to their neurology service line
  • Turn 343,000 searches into 345 new patients
  • Add an extra $757,000 in contribution margin

Taken from one of the popular poster sessions at HealthShare Symposium 2016, this webinar will show you why it’s worth investing in solutions that tell you where your marketing dollars will be most effective. When you have better information, you can plan smarter strategies that will quickly deliver a more reliable return on investment.

Watch Now

Download the Case Study

Healthcare Disrupted A Q&A With Ellen Banach

Due to technology and regulation, the healthcare market has changed drastically — and will continue to change. How does your health system plan for the future?

30 minutes
Presenter: Ellen Banach is an experienced healthcare executive with expertise in developing and executing strategies to drive revenue growth, build service lines, and improve operations in competitive environments.

In a live online Q&A, veteran industry executive Ellen Banach provides strong, actionable answers you can use.

Drawing on her recent Innovative Perspectives paper for Healthgrades, Ellen addresses topics such as:

  • How to shift your thinking to meet consumers’ changing expectations
  • What opportunities are offered by new digital technology
  • How to deploy your limited resources for maximum impact

Watch Now

Download the Innovative Perspectives Paper

(Log in / registration required.)

Start the Conversation

Ongoing Optimization Converts More Patients

Learn how to get full value from a patient-acquisition solution. Click below to hear from our presenter.

 

 

30 minutes
Presenter: Sharon O'Regan, Marketing Project Leader, Ochsner Health System

Launching a patient-acquisition solution isn't enough. To maximize its value, you need to continually optimize its performance.

By last spring, Ochsner Health System had acquired thousands of new patients and generated millions in associated revenue through a partnership with healthgrades.com. Experimenting with new strategies has improved on that success.

By enhancing its physician's profiles on healthgrades.com, adding online appointment scheduling, soliciting more patient reviews, and improving outreach to interested consumers and new patients, Ochsner has now acquired new patients and generated new patient revenue.

Taken from one of the popular poster sessions at HealthShare Symposium 2016, this webinar will show you the full value of a patient-acquisition solution and serve as an important reminder that every marketing solution requires ongoing assessment and adjustment to get the largest returns.

Watch Now

Download the Case Study

(Log in / registration required.)

Start the Conversation

CRM Targets Cancer Risk, Drives Patient Growth

Click the video to watch a promo of this on-demand webinar.

 

 

30 minutes
Presenters: Teia Engel, Director of Marketing
                   Shaylene Mordan, Senior Marketing Specialist

Taken from one of the popular poster sessions at HealthShare Symposium 2016, this webinar and case study provide an invaluable educational opportunity for healthcare marketers who need to get results and prove their value.

Key takeaways from the Susquehanna Health success story:

  • Attracted more than 10,702 patient screenings
  • Booked 181 patients for future oncology appointments
  • Earned $2.1MM in contribution margin
  • Achieved an overall downstream ROI of 20:1

Watch the webinar

Download the case study

Start the conversation

(Login / registration required.)

The Five Ps of Consumerized
Healthcare Converting Challenges into Opportunities

webinar 5ps image 3

This webinar illustrates the power of emerging approaches to “consumerizied” healthcare, and provide concrete steps the modern leader can take in capitalizing on the significant opportunity presented by this market shift.

Watch now!
 

With over 80 percent of consumers wanting to book appointments online, online appointment scheduling has become a necessity for health systems. It increases the odds that consumers will choose your physicians and actually reduces your no-show rate. It also provides valuable data about consumer behavior and helps you engage patients throughout their healthcare journeys. Our webinar explains how Healthgrades can help you achieve buy-in from within your organization to increase patient volume, differentiate your health system, and retain patients and referrals — all by simply implementing online appointment scheduling.

Watch now

(Log in or registration required)

Listings Management

webinar image

On-demand -- 20 minutes

Healthgrades Listings Management helps you establish a single source of truth for your provider data, then we syndicate it across the web.

We make your data:

  • Accurate
  • Secure
  • Accessible
  • Actionable

Learn how to accurately syndicate your data across the web with this 20 minute webinar.

Watch now!

 

(Log in or registration required)

The Challenge of Implementing a
Diabetes Prevention and Management Program

webinar presenter September 2015logo webinar hospital

Presenter: Lori Gibbons, Health Education Coordinator, Yakima Valley Memorial Hospital- 30 minutes

Prediabetes and diabetes are epidemic in Yakima County: About 1 in 3 Yakima County adults is prediabetic and 1 in 11 adults has Type 2 diabetes. In December 2013, Yakima Valley Memorial Hospital was awarded $202,000 to launch evidence-based programs. Learn how the Diabetes Prevention Program served 251 participants, most of whom reduced blood sugar (82 percent), lost weight (65 percent), and increased exercise (87 percent).

Watch now!
(Log in or registration required)

BROWSE PAST WEBINARS

How Much Does Online Scheduling Matter? A Lot.

Find out why it matters to consumers — and why you should care

Live webinar: Wednesday March 8, 2017 - 2-2:30 PM Eastern

The research is clear: Health systems that want to succeed will adopt online scheduling.

In a webinar on March 8, Stax Inc. and Healthgrades will share findings from a study examining the huge demand for — and impact of — online appointment scheduling in healthcare.

To learn why online scheduling is so important, sign up for the webinar for an in-depth discussion of findings like these:

  • About 80% of consumers prefer physicians who offer online scheduling over physicians who do not
  • When presented with a choice between otherwise similar physicians, the vast majority of consumers will choose the provider who offers online scheduling
  • By a 4-to-1 margin, consumers prefer to see a physician who has less availability but offers online scheduling

Customers prefer to book their own appointments online — and once they’re accustomed to online scheduling, they don’t go back. If your health system seeks to become more responsive to consumers and to differentiate itself from the competition, you’ll want to attend this webinar to see how a simple scheduling solution can make a big strategic difference.

Register for the webinar now.

Make Informed Choices, Convert More Patients

See how better data leads to smarter, more effective strategies

Presenter:

Brianne Clark, Marketing Analyst, Augusta University Health

The more you know about consumer behavior, the more effective your campaigns will be.

Using tools that provided better data about where to devote resources, Augusta University Health turned thousands of searching consumers into 345 brand-new patients — and $757,000 in additional earnings for the neurology service line.

In this 30-minute on-demand webinar, the Augusta marketing team discusses their approach and the solution they used to:

  • Drive more online search traffic to their neurology service line
  • Turn 343,000 searches into 345 new patients
  • Add an extra $757,000 in contribution margin

Taken from one of the popular poster sessions at HealthShare Symposium 2016, this webinar will show you why it’s worth investing in solutions that tell you where your marketing dollars will be most effective. When you have better information, you can plan smarter strategies that will quickly deliver a more reliable return on investment.

Watch Now

Download the Case Study

Healthcare Disrupted A Q&A With Ellen Banach

Due to technology and regulation, the healthcare market has changed drastically — and will continue to change. How does your health system plan for the future?

30 minutes
Presenter: Ellen Banach is an experienced healthcare executive with expertise in developing and executing strategies to drive revenue growth, build service lines, and improve operations in competitive environments.

In a live online Q&A, veteran industry executive Ellen Banach provides strong, actionable answers you can use.

Drawing on her recent Innovative Perspectives paper for Healthgrades, Ellen addresses topics such as:

  • How to shift your thinking to meet consumers’ changing expectations
  • What opportunities are offered by new digital technology
  • How to deploy your limited resources for maximum impact

Watch Now

Download the Innovative Perspectives Paper

(Log in / registration required.)

Start the Conversation

Ongoing Optimization Converts More Patients

Learn how to get full value from a patient-acquisition solution. Click below to hear from our presenter.

 

 

30 minutes
Presenter: Sharon O'Regan, Marketing Project Leader, Ochsner Health System

Launching a patient-acquisition solution isn't enough. To maximize its value, you need to continually optimize its performance.

By last spring, Ochsner Health System had acquired thousands of new patients and generated millions in associated revenue through a partnership with healthgrades.com. Experimenting with new strategies has improved on that success.

By enhancing its physician's profiles on healthgrades.com, adding online appointment scheduling, soliciting more patient reviews, and improving outreach to interested consumers and new patients, Ochsner has now acquired new patients and generated new patient revenue.

Taken from one of the popular poster sessions at HealthShare Symposium 2016, this webinar will show you the full value of a patient-acquisition solution and serve as an important reminder that every marketing solution requires ongoing assessment and adjustment to get the largest returns.

Watch Now

Download the Case Study

(Log in / registration required.)

Start the Conversation

CRM Targets Cancer Risk, Drives Patient Growth

Click the video to watch a promo of this on-demand webinar.

 

 

30 minutes
Presenters: Teia Engel, Director of Marketing
                   Shaylene Mordan, Senior Marketing Specialist

Taken from one of the popular poster sessions at HealthShare Symposium 2016, this webinar and case study provide an invaluable educational opportunity for healthcare marketers who need to get results and prove their value.

Key takeaways from the Susquehanna Health success story:

  • Attracted more than 10,702 patient screenings
  • Booked 181 patients for future oncology appointments
  • Earned $2.1MM in contribution margin
  • Achieved an overall downstream ROI of 20:1

Watch the webinar

Download the case study

Start the conversation

(Login / registration required.)

The Five Ps of Consumerized
Healthcare Converting Challenges into Opportunities

webinar 5ps image 3

This webinar illustrates the power of emerging approaches to “consumerizied” healthcare, and provide concrete steps the modern leader can take in capitalizing on the significant opportunity presented by this market shift.

Watch now!
 

With over 80 percent of consumers wanting to book appointments online, online appointment scheduling has become a necessity for health systems. It increases the odds that consumers will choose your physicians and actually reduces your no-show rate. It also provides valuable data about consumer behavior and helps you engage patients throughout their healthcare journeys. Our webinar explains how Healthgrades can help you achieve buy-in from within your organization to increase patient volume, differentiate your health system, and retain patients and referrals — all by simply implementing online appointment scheduling.

Watch now

(Log in or registration required)

Listings Management

webinar image

On-demand -- 20 minutes

Healthgrades Listings Management helps you establish a single source of truth for your provider data, then we syndicate it across the web.

We make your data:

  • Accurate
  • Secure
  • Accessible
  • Actionable

Learn how to accurately syndicate your data across the web with this 20 minute webinar.

Watch now!

 

(Log in or registration required)

The Challenge of Implementing a
Diabetes Prevention and Management Program

webinar presenter September 2015logo webinar hospital

Presenter: Lori Gibbons, Health Education Coordinator, Yakima Valley Memorial Hospital- 30 minutes

Prediabetes and diabetes are epidemic in Yakima County: About 1 in 3 Yakima County adults is prediabetic and 1 in 11 adults has Type 2 diabetes. In December 2013, Yakima Valley Memorial Hospital was awarded $202,000 to launch evidence-based programs. Learn how the Diabetes Prevention Program served 251 participants, most of whom reduced blood sugar (82 percent), lost weight (65 percent), and increased exercise (87 percent).

Watch now!
(Log in or registration required)