Webinars

Maximize your hospital's initiatives with fresh ideas, lasting connections and smarter strategies.

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Stay ahead of what’s happening in healthcare by attending our free webinars that address topics relevant to healthcare marketers, C-suite executives, IT, quality managers and clinic/operations managers.

Register for our webinars below or browse our full archive.

 

Getting an Integrated Orthopedics Campaign up and Running

Baptist logo

(Click the image to hear from Natasha.)

Thursday, August 6, 2015

11 a.m. PT / 2 p.m. ET

Presenter: Natasha Shows, Director Marketing and Communications, Providence Holy Cross Medical Center

With the expansion of orthopedic services, many hospitals are looking for ways to grow their orthopedic patient base. Joint replacement surgeries are profitable; increasing volume is a key initiative requiring an integrated, highly targeted multichannel push/pull strategy. Join us to see how using a combination of email blasts, banner ads, personal landing pages and other tactics helped Providence Holy Cross Medical Center achieve its goals.

30 minutes

Register now!

Prescription for Profitable Physician Presentations

(Click the image to hear from Pamela and Lauren.)

Wednesday, August 12, 2015

11 a.m. PT / 2 p.m. ET

Presenter: Pamela Rittenhouse, Director of Marketing and Community Affairs, and Lauren Gajda, Marketing Coordinator - North Florida Regional Medical Center

Hospital marketing departments are often tasked with organizing and promoting physician community talks tied to profitable service lines. Attracting consumers likely to need the service presented and knowing whether these talks are driving new patient volume and ROI can be a guessing game. Partnering with Healthgrades, HCA North Florida was able to attract the right audiences and measure revenue generated, taking the guess out of the equation and adding a strategic component to their hospital marketing program.

30 minutes.

Register now!

Health Risk Assessments and Mammograms: Driving Screening Volume

(Click the image to hear from Jennifer.)

Thursday, August 20, 2015.

11 a.m. PT / 2 p.m. ET 

Presenter: Jennifer Fagnani, Director Marketing and Communications - Providence Saint Joseph Medical Center

Fierce competition in the Los Angeles market drives an emphasis at Providence Saint Joseph Medical Center, a 431-bed hospital in Burbank, California, on growing outpatient volume, including screening mammography. To capture downstream patient volume and revenue for oncology services, it is critical to focus on screening. See how Providence Saint Joseph Medical Center implemented an integrated, multichannel, push/pull strategy that drives targeted women in for mammography screening.

30 minutes

Register Now

 

Pediatrics: Digital Best Practices for Multichannel Marketing Campaigns

(Click the image to hear from Sharon.)

Thursday, August 27, 2015.

11 a.m. PT / 2 p.m. ET 

Using relevant social and digital channels to make personal connections with patients is crucial to a two-way conversation. By providing parents with meaningful, patient-focused content, our 2014 pediatric campaign yielded learning opportunities and strong ROI. Learn the significance of each campaign element, including paid online placement, direct mail and social media, and see how we captured patient information through online appointment requests and blog fulfillment to track downstream revenue.

Presenter: Sharon O’Regan, Senior Marketing Analytics Specialist, Ochsner Health System

30 minutes

Register Now

 

BROWSE PAST WEBINARS

Getting an Integrated Orthopedics Campaign up and Running

Baptist logo

(Click the image to hear from Natasha.)

Thursday, August 6, 2015

11 a.m. PT / 2 p.m. ET

Presenter: Natasha Shows, Director Marketing and Communications, Providence Holy Cross Medical Center

With the expansion of orthopedic services, many hospitals are looking for ways to grow their orthopedic patient base. Joint replacement surgeries are profitable; increasing volume is a key initiative requiring an integrated, highly targeted multichannel push/pull strategy. Join us to see how using a combination of email blasts, banner ads, personal landing pages and other tactics helped Providence Holy Cross Medical Center achieve its goals.

30 minutes

Register now!

Prescription for Profitable Physician Presentations

(Click the image to hear from Pamela and Lauren.)

Wednesday, August 12, 2015

11 a.m. PT / 2 p.m. ET

Presenter: Pamela Rittenhouse, Director of Marketing and Community Affairs, and Lauren Gajda, Marketing Coordinator - North Florida Regional Medical Center

Hospital marketing departments are often tasked with organizing and promoting physician community talks tied to profitable service lines. Attracting consumers likely to need the service presented and knowing whether these talks are driving new patient volume and ROI can be a guessing game. Partnering with Healthgrades, HCA North Florida was able to attract the right audiences and measure revenue generated, taking the guess out of the equation and adding a strategic component to their hospital marketing program.

30 minutes.

Register now!

Health Risk Assessments and Mammograms: Driving Screening Volume

(Click the image to hear from Jennifer.)

Thursday, August 20, 2015.

11 a.m. PT / 2 p.m. ET 

Presenter: Jennifer Fagnani, Director Marketing and Communications - Providence Saint Joseph Medical Center

Fierce competition in the Los Angeles market drives an emphasis at Providence Saint Joseph Medical Center, a 431-bed hospital in Burbank, California, on growing outpatient volume, including screening mammography. To capture downstream patient volume and revenue for oncology services, it is critical to focus on screening. See how Providence Saint Joseph Medical Center implemented an integrated, multichannel, push/pull strategy that drives targeted women in for mammography screening.

30 minutes

Register Now

 

Pediatrics: Digital Best Practices for Multichannel Marketing Campaigns

(Click the image to hear from Sharon.)

Thursday, August 27, 2015.

11 a.m. PT / 2 p.m. ET 

Using relevant social and digital channels to make personal connections with patients is crucial to a two-way conversation. By providing parents with meaningful, patient-focused content, our 2014 pediatric campaign yielded learning opportunities and strong ROI. Learn the significance of each campaign element, including paid online placement, direct mail and social media, and see how we captured patient information through online appointment requests and blog fulfillment to track downstream revenue.

Presenter: Sharon O’Regan, Senior Marketing Analytics Specialist, Ochsner Health System

30 minutes

Register Now