Webinars

Maximize your hospital's initiatives with fresh ideas, lasting connections and smarter strategies.

 

Stay ahead of what’s happening in healthcare by attending our free webinars that address topics relevant to healthcare marketers, C-suite executives, IT, quality managers and clinic/operations managers.

Register for our featured webinar and view some of our most popular recordings below, or browse our full archive.

 

"EMR Adoption: Clinical Benefits Measured"

Given the billions of dollars invested in electronic medical record (EMR) technologies, there’s little wonder a steady chorus of voices has risen seeking evidence to show the value of their investment. HIMSS Analytics and Healthgrades have collaborated, leveraging two of the industry’s largest sources of data related to the topic, to scientifically measure the clinical benefits of EMR adoption. The findings are significant.

Tuesday, March 17, 2015. 11 a.m. PT / 2 p.m. ET        

Presenter: William R. Wyatt, Ph.D., M.Sc. Senior Data Scientist, Healthgrades.

30 minutes

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"CRM: Cutting Edge Integration with the Web"

Successful hospitals view CRM as a foundational solution that is integral to population health initiatives, and are approaching it strategically and managing it internally. Learn how to integrate best practices to illustrate the value of CRM, reduce internal silos, improve alignment with organizational strategies, gain CFO and CEO respect and increase marketing credibility by viewing this video cast, first presented at the Healthcare Internet Conference. Hear how health systems are integrating CRM with Web properties to build personalization for Web audience while elevating the dialogue from marketing campaigns to ROI and growth. Learn how to use CRM strategically as part of your evidence-based approach to marketing and begin an entirely new conversation with your C-suite.

Presenters: Terri Holloway McNorton, Vice President, Marketing, Oshsner Health System, and Christopher Catallo, Senior Vice President, Healthgrades.

60 minutes

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"Harmony in Healthcare: Aligning Physicians with Organizational Goals"

Hackensack logo

As presented at Healthgrades 2014 HealthShare Symposium, this webinar will discuss Hackensack University Medical Center’s efforts to increase alignment with members of its medical staff and develop shared goals using Healthgrades Patient Direct Connect solution to initiate discussions with physicians, identify issues and concerns and develop growth plans. Healthgrades PDC is one of many tools used to improve communication and promote alignment with these valued partners. This presentation will discuss maximizing PDC data to benefit internal stakeholders, as well as methods and strategies for building conversion and increasing alignment.

Presenters: Amy Massimo, Service Line Marketer, and Mary McCarthy, Marketing Expeditor, Hackensack University Medical Center

40 minutes

Click the image for an introduction from Amy and Mary:

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BROWSE OTHER PAST WEBINARS

"EMR Adoption: Clinical Benefits Measured"

Given the billions of dollars invested in electronic medical record (EMR) technologies, there’s little wonder a steady chorus of voices has risen seeking evidence to show the value of their investment. HIMSS Analytics and Healthgrades have collaborated, leveraging two of the industry’s largest sources of data related to the topic, to scientifically measure the clinical benefits of EMR adoption. The findings are significant.

Tuesday, March 17, 2015. 11 a.m. PT / 2 p.m. ET        

Presenter: William R. Wyatt, Ph.D., M.Sc. Senior Data Scientist, Healthgrades.

30 minutes

Register Now

Login required

"CRM: Cutting Edge Integration with the Web"

Successful hospitals view CRM as a foundational solution that is integral to population health initiatives, and are approaching it strategically and managing it internally. Learn how to integrate best practices to illustrate the value of CRM, reduce internal silos, improve alignment with organizational strategies, gain CFO and CEO respect and increase marketing credibility by viewing this video cast, first presented at the Healthcare Internet Conference. Hear how health systems are integrating CRM with Web properties to build personalization for Web audience while elevating the dialogue from marketing campaigns to ROI and growth. Learn how to use CRM strategically as part of your evidence-based approach to marketing and begin an entirely new conversation with your C-suite.

Presenters: Terri Holloway McNorton, Vice President, Marketing, Oshsner Health System, and Christopher Catallo, Senior Vice President, Healthgrades.

60 minutes

Watch Now!

Login required

"Harmony in Healthcare: Aligning Physicians with Organizational Goals"

Hackensack logo

As presented at Healthgrades 2014 HealthShare Symposium, this webinar will discuss Hackensack University Medical Center’s efforts to increase alignment with members of its medical staff and develop shared goals using Healthgrades Patient Direct Connect solution to initiate discussions with physicians, identify issues and concerns and develop growth plans. Healthgrades PDC is one of many tools used to improve communication and promote alignment with these valued partners. This presentation will discuss maximizing PDC data to benefit internal stakeholders, as well as methods and strategies for building conversion and increasing alignment.

Presenters: Amy Massimo, Service Line Marketer, and Mary McCarthy, Marketing Expeditor, Hackensack University Medical Center

40 minutes

Click the image for an introduction from Amy and Mary:

Watch Now!

Login required