Webinars

Maximize your hospital's initiatives with fresh ideas, lasting connections and smarter strategies.

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Stay ahead of what’s happening in healthcare by attending our free webinars that address topics relevant to healthcare marketers, C-suite executives, IT, quality managers and clinic/operations managers.

Register for our webinars below or browse our full archive.

 

"Being Healthy Driven: How a Healthcare System Leveraged Healthy Living and Celebrity Power to Break Through"

healthy driven logo

Following a recent merger, Edward-Elmhurst Healthcare needed to develop the “face” of the new Edward-Elmhurst brand and craft the right strategy to drive patients to their three hospitals and 50 locations in the western suburbs of Chicago. Hear how Edward-Elmhurst convinced key stakeholders to take a leap to drive their brand forward with compelling brand positioning and a bold interactive strategy. They fully committed to an exceptionally consumer-centric strategy with an integrated marketing program — using Healthgrades Patient Direct Connect and targeted direct marketing — including a social-media-based game featuring a famous NASCAR driver.

Presenters: Edward-Elmhurst Healthcare – Brian Davis, System VP, CMO, and Jill Newham, System Director, Marketing.

Thursday, June 11, 2015. 11 a.m. PT / 2 p.m. ET 

60 minutes

Register Now

 

"Increasing Pediatric Well-Visit Compliance: A Multichannel Initiative"

(Click the image to hear from Patricia and Jim)

Henry Ford Health System’s campaign to build strong pediatric primary care physician relationships and screening and immunization compliance among existing pediatric patients features monthly triggered birthday card mailings. Join us to learn about specific messaging strategies to compliant and noncompliant patients, including an ICRM landing page, monthly drawing, PURL, printable activities and more.

Presenters: Henry Ford Health System – Patricia Lecznar, Senior Market Communications Consultant, and Jim Bobalik, Senior Marketing Specialist.

Wednesday, June 24, 2015. 11 a.m. PT / 2 p.m. ET 

30 minutes

Register Now

BROWSE PAST WEBINARS

"Being Healthy Driven: How a Healthcare System Leveraged Healthy Living and Celebrity Power to Break Through"

healthy driven logo

Following a recent merger, Edward-Elmhurst Healthcare needed to develop the “face” of the new Edward-Elmhurst brand and craft the right strategy to drive patients to their three hospitals and 50 locations in the western suburbs of Chicago. Hear how Edward-Elmhurst convinced key stakeholders to take a leap to drive their brand forward with compelling brand positioning and a bold interactive strategy. They fully committed to an exceptionally consumer-centric strategy with an integrated marketing program — using Healthgrades Patient Direct Connect and targeted direct marketing — including a social-media-based game featuring a famous NASCAR driver.

Presenters: Edward-Elmhurst Healthcare – Brian Davis, System VP, CMO, and Jill Newham, System Director, Marketing.

Thursday, June 11, 2015. 11 a.m. PT / 2 p.m. ET 

60 minutes

Register Now

 

"Increasing Pediatric Well-Visit Compliance: A Multichannel Initiative"

(Click the image to hear from Patricia and Jim)

Henry Ford Health System’s campaign to build strong pediatric primary care physician relationships and screening and immunization compliance among existing pediatric patients features monthly triggered birthday card mailings. Join us to learn about specific messaging strategies to compliant and noncompliant patients, including an ICRM landing page, monthly drawing, PURL, printable activities and more.

Presenters: Henry Ford Health System – Patricia Lecznar, Senior Market Communications Consultant, and Jim Bobalik, Senior Marketing Specialist.

Wednesday, June 24, 2015. 11 a.m. PT / 2 p.m. ET 

30 minutes

Register Now